How data science is powering the new wave of Retail Media platforms
Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Data Science and Automation can help. Amazon Advertising has built one of the most profitable businesses in the world. Its profitability is due, in part, to a highly intelligent […]
Measuring Retail Media effectiveness in a cookieless world
The impact of Google’s decision notwithstanding, The General Data Protection Regulation (GDPR) and CCPA (California Consumer Privacy Act) are here to stay and the push for more privacy will continue. This means that advertisers need to embrace innovative approaches to maintain the effectiveness and monitor the impact of their campaigns. Measurement is at the […]
